Wieden+Kennedy explain in their blog:
‘The aim is to create a portrait of London, mapping the city through the connections of its inhabitants rather than by its streets and landmarks. Londoners are encouraged to introduce a friend, via a mobile phone portrait made up of text and images, to the city. Once introduced, the chosen friend then introduces their connection, and so on, creating a chain of portraits’.
What a fab UGC campaign – the chance for people to share their photos and rationale of their choice with the rest of their city. I was heading back from a meeting the other day awaiting an ever-delayed tube (rain apparently caused this) when I was secretly delighted of the wait. It meant I could nosey at the tube poster highlighting a selection of uploads from London with quirky/witty reasons why they were featured. Tapping into a mix of human vanity/creativity has enabled entire cities to take part with their uploaded pic featuring within the online gallery that is http://www.meet-your-city.com/
I heart it ;)
No comments:
Post a Comment